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Nokia was ‘the man’ last year. The highest rated mobile brand, says YouGov

19 Jan , 2012  

Our dear Nokia keeps making us proud!

YouGov is a global market research consultancy and the authoritative measure of consumer behaviour and public opinion in the UK

On the other hand …

YouGov’s BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. So, as a subscriber, you not only get a real-time picture of your own brand’s health, but also that of competitors and whole sectors.
BrandIndex operates at a national and international level, allowing you to track brand perception in just one country, compare across multiple countries and/or monitor a global picture.

According to those guys,

Nokia took the top spot with an index score of 34.5, but fell nearly 8 points from 2010, while Samsung and the iPhone took second and third place respectively.
O2 was the highest rated network operator, and the second most highly-rated telecoms brands overall, after Skype.
It was a good year for Google, ranking as the most highly rated brand in the UK, while the index score which saw the second greatest increase between 2010 and 2011 – behind British Airways – was Android, followed by HTC.

We are doing it the Nokia Way!!!

via: Mobile Marketing

Young Bobby

Bobby is a complete Nokia enthusiast, web developer and most importantly, a human being. He spends most of his time researching and surfing the web. He has a good sense of humor. He enjoys discussions pertaining to the web, nokia and music. He is free spirited.

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