Our dear Nokia keeps making us proud!
YouGov is a global market research consultancy and the authoritative measure of consumer behaviour and public opinion in the UK
YouGov’s BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. So, as a subscriber, you not only get a real-time picture of your own brand’s health, but also that of competitors and whole sectors.
BrandIndex operates at a national and international level, allowing you to track brand perception in just one country, compare across multiple countries and/or monitor a global picture.
According to those guys,
Nokia took the top spot with an index score of 34.5, but fell nearly 8 points from 2010, while Samsung and the iPhone took second and third place respectively.
O2 was the highest rated network operator, and the second most highly-rated telecoms brands overall, after Skype.
It was a good year for Google, ranking as the most highly rated brand in the UK, while the index score which saw the second greatest increase between 2010 and 2011 – behind British Airways – was Android, followed by HTC.
We are doing it the Nokia Way!!!
via: Mobile Marketing